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Engaged Scholarship Results are Impressive
Frank Sorokach Frank Sorokach

Engaged Scholarship Results are Impressive

Engaged scholarship is a very powerful tool. I recent created a project for students to college winter weather wear. Their results were impressive and they helped a local nonprofit called Keystone Missions that does important work in the Scranton community.

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Econ by Frank
Frank Sorokach Frank Sorokach

Econ by Frank

In Frank's first book, he takes a well-established body of knowledge – economics – and attempted to change the delivery approach to a more modern concept.

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The Future of Retail
Frank Sorokach Frank Sorokach

The Future of Retail

The future of exactly how retail trade will evolve is not completely certain. It definitely will change, but the exact way that will occur is unclear. However, one certainty is that it will involve the use of emerging technologies. And the question for retailers is how willingly they will adopt these technologies.

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The Importance of Consumer Surplus
Frank Sorokach Frank Sorokach

The Importance of Consumer Surplus

Why is the Happy Meal such a popular product? Why do elite brands rise to thei top of their markets? How does iPhone excel in meeting customer demand? Why do companies focus on value added initiatives? Why is proper pricing a critical but under-emphasized exercise? The answers to these questions are tied to a concept found in economics called consumer surplus.

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Marvel-ous Planning
Frank Sorokach Frank Sorokach

Marvel-ous Planning

[Marvel] has successfully transformed itself into a movie making machine and their approach is actually changing the industry. This is due to their vision and strategy. These have propelled them to the height of success today, and the company has not even scratched the surface of what it may accomplish.

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The Two Aspects of Disruptive Innovation
Frank Sorokach Frank Sorokach

The Two Aspects of Disruptive Innovation

Sensing disruptive innovation in the marketplace is critical to the strategy of any business. Disruptive innovation is the result of either a new technology or the mixing of previously unrelated technologies that create a shift in demand, generally in a movement away from the existing product or service.

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Porter’s Generic Strategies – Simplified
Frank Sorokach Frank Sorokach

Porter’s Generic Strategies – Simplified

In the original format, Porter originally laid out three generic strategies that a business could pursue. Over time, those strategies have been enhanced and refined. It is his original work and subsequent enhancements that offer an excellent approach to how business owners can look at their competitors in a market, and also glean tactics from players in other markets to carry out their own strategy.

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